Go back
7 October 2020

Roust Group ranks among the TOP 10 Global Spirits Marketers


Roust Group has continued to strengthen its #7 position among the TOP 10 Global Spirits Marketers according to Shanken's IMPACT magazine, a leading source for alcohol beverage industry statistics.

Roust is the largest integrated spirits producer and distributor in Central and Eastern Europe and the second-largest vodka producer by volume in the world, with 35 mln 9l cases sold annually in more than 85 markets. Roust owns production facilities and distribution centres across Poland, Russia, Hungary and Italy. Roust’s extensive portfolio includes flagship vodka brands Russian Standard, Green Mark, Parliament, Talka, the authentic Polish vodka Żubrówka and the first Italian sparkling wine Gancia. Roust distributes over 70 international brands from world’s largest alcohol producers, including Rémy Cointreau Group, Concha y Toro, Mast-Jägermeister SE, William Grant and Sons, E.J. Gallo, Lucas Bols and others.

Shanken’s IMPACT ranking of the TOP 10 Global Sprits Marketers - published in September - is based on 2019 sales volumes of owned and agency brands, excluding sparkling and still wine, beer and RTDs.

Roust has fortified its position as the world’s 7th largest spirit marketer and “posted the fastest percentage growth among the top 10 spirits players last year”, increasing 2019 volumes by 7.3%. Shanken’s IMPACT additionally highlights Roust’s successes: “In just two years, Roust’s volume has expanded by 5.8 million cases. Flagship vodka Russian Standard climbed 3% to 3.6 million cases, while Żubrówka soared 13% to 9.7 million cases. Żubrówka averaged a growth of nearly 1 million cases a year since 2014”.