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29 April 2021

Russian Standard gold is re-launched with a new refined design

Roust Group, the largest integrated spirits producer and distributor in Central and Eastern Europe and the second-largest vodka producer by volume in the world, presents a refined design of premium vodka brand Russian Standard Gold.

The Russian Standard Gold bottle with its distinctive embossed design boasts an updated, more contemporary label, with an enlarged contrasting logo shaped as a bear and eagle medal.

A taller cap with an embossed pattern and an elegant top label - typical of ultra-premium vodkas - makes the bottle more elegant and emphasizes the provenance of the legendary Russian Standard brand – the city of St. Petersburg.

Russian Standard Gold is inspired by an old Siberian vodka recipe and includes carefully selected extracts of ginseng, or “golden root” in Russian, providing it with an exceptionally soft taste.

Russian Standard Gold is the perfect vodka to celebrate shared golden moments with friends and family. Russian Standard Gold is available across national retail chains in Russia from April 2021. The refinements to Russian Standard Gold will help strengthen the company’s position in the premium+ segment.

The updated packaging of Russian Standard Gold completes an important stage of the leading-edge restyling of the Russian Standard premium portfolio, which started in 2017 with the launch of the refined Russian Standard Platinum and continued in the summer of 2019 with the release of the new Russian Standard Original design. The up-to-date design of all Russian Standard vodka brands meets the latest market trends and consumers’ perception of luxury.