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17 September 2026
Roust Corporation launches Cream Soju in two flavors
Roust Corporation, one of Russia's largest producers of alcoholic beverages, is entering the soju category and launching Cream Soju in two flavors: Blueberry and Peach & Mango.
Cream Soju is a contemporary take on the popular Korean drink, adapted for Russian consumers. The concept draws on a popular South Korean serve in which soju is mixed with Milkis, a carbonated milk beverage produced by Lotte Chilsung Beverage. Roust has brought the two products together in a single ready-to-drink cocktail, giving consumers the finished flavor without the need to buy and mix the drinks separately.
Cream Soju Blueberry combines rich berry character with smooth milky notes and a velvety texture. Cream Soju Peach & Mango brings together the delicate sweetness of peach, tropical mango notes and a smooth, creamy profile.
The new products are available in 330 ml glass bottles at 12% ABV and feature pastel-colored packaging inspired by contemporary South Korean aesthetics. Cream Soju is available nationwide through the Krasnoe & Beloe retail chain.
Cream Soju Blueberry combines rich berry character with smooth milky notes and a velvety texture. Cream Soju Peach & Mango brings together the delicate sweetness of peach, tropical mango notes and a smooth, creamy profile.
The new products are available in 330 ml glass bottles at 12% ABV and feature pastel-colored packaging inspired by contemporary South Korean aesthetics. Cream Soju is available nationwide through the Krasnoe & Beloe retail chain.