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23 June 2021

Roust launches Russian Standard vodka in Japan

Roust Group, the world’s 2nd largest vodka producer, and Lead-Off Japan are proud to announce the launch of Russian Standard Vodka in Japan, one of the world’s leading economies. The Vodka market in Japan is estimated at around 365k 9l cases.

Lead-Off Japan was founded in 1985 and imports food and beverages to Japan from all over the world. Today the company distributes a wide portfolio of alcoholic brands, including Polish vodka Żubrówka and Absolwent, as well as other categories.

“We are so excited to share the premium and luxury portfolio of Russian Standard Vodka, the world’s number-one Russian premium vodka, with the consumers in Japan. We are positive that our partnership with Lead-Off Japan with their deep understanding of Japanese market is a key to the brand’s success and its sustainable growth in the region,” Mark Wood, Regional General Manager Asia Pacific, at Roust Group said in a statement.

Ryota Watanabe, COO from Lead-Off Japan said, “Launching Russian Standard Vodka in Japan is a great achievement to our company, which always looks for the best brands worldwide. Definitely having the number one Russian premium vodka in our portfolio will add value to our customers, who may enjoy a high quality vodka either at home or at their favourite bars. We are happy to enhance our tie-up with Roust Group in our market and support the brand`s expansion globally.”

Russian Standard is the world’s no. 1 Russian premium vodka (IMPACT, 2021) with global sales of over 3.7M cases in more than 85 countries across the globe. Russian Standard Vodka is perfect synthesis of advanced technologies, traditional recipe and excellent ingredients. It is produced using water of glacial origin from Lake Ladoga and winter wheat from the Russian Steppes and distilled over 200 times in a state-of-the-art distillery in St Petersburg. The result is an ultra-clean vodka of a smooth and delicious taste.