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Żubrówka named the most valuable vodka brand 7 Feb 2017

Roust Group, world's second-largest vodka producer by volume, is proud to announce that Żubrówka has become the most valuable Polish vodka brand according to the annual ranking published by Rzeczpospolita, a leading daily newspaper in Poland.

With the estimated value of 532 mln PLN, Żubrówka is ranked #1 Polish vodka brand, #2 Polish alcohol brand and the 24th biggest Polish brand in all categories.

Other Roust vodkas are also included in the Polish alcohol brands ranking: Soplica (#7), Absolwent (#24) and Żytniówka (#26).

CEDC is recognized as the vodka market leader, with the whole Żubrówka portfolio included in the rankings.

Żubrówka is present in 40 countries around the world. Based on the results of global sales in 2016, Żubrówka established a new record: 7.1 mln 9l cases.

About Roust Group

Roust Group is the largest integrated spirits producer and distributor in Central and Eastern Europe and the second-largest vodka producer by volume in the world, with over 27 mln 9l cases sold annually in more than 80 markets. Roust owns production facilities and distribution centres across Poland, Hungary, Russia and Italy. Roust's extensive portfolio includes flagship vodka brands Russian Standard, Green Mark, Parliament, Talka and Zhuravli, as well as the iconic Polish vodka Żubrówka. Roust Group includes Gancia, the legendary Italian company that created the first Italian sparkling wine. Roust Group's Founder and Chairman of the Board of Directors is Roustam Tariko.

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