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Żubrówka launch in Kazakhstan 20 Sep 2017

Roust Group, world’s second largest vodka producer, is pleased to announce that Żubrówka has launched in one of the major export markets of the Company — Kazakhstan.

The Żubrówka launch took place on the 20th September in Almaty, the largest city in Kazakhstan, and was attended by representatives from federal retailers, key HoReCa venues and the distributor team.

Guests were treated to a brand immersion, hosted by Brand Ambassador Dmitry Bunin from the Ukraine. His engaging presentation included Żubrówka’s rich heritage and Polish provenance. Dmitry’s extensive experience in mixology and expertise in strong spirits helped the audience appreciate the legendary brand to the full. Samples of each of the products — Żubrówka Bison Grass, Biala and Zlota — were served neat and in signature cocktails.

About Roust Group

Roust Group is the largest integrated spirits producer and distributor in Central and Eastern Europe and the second-largest vodka producer by volume in the world, with over 27 mln 9l cases sold annually in more than 80 markets. Roust owns production facilities and distribution centres across Poland, Hungary, Russia and Italy. Roust's extensive portfolio includes flagship vodka brands Russian Standard, Green Mark, Parliament, Talka and Zhuravli, as well as the iconic Polish vodka Żubrówka. Roust Group includes Gancia, the legendary Italian company that created the first Italian sparkling wine. Roust Group's Founder and Chairman of the Board of Directors is Roustam Tariko.

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