Russian Standard and Novus have joined forces to bring a new perspective to vodka drinking in the premium bars & clubs sector. The deal will see Russian Standard Vodka as the pouring vodka across the entire Novus estate of 43 bars and clubs and includes a visibility program of menu listings, premium POS and bar features.
The partnership will be ground breaking in term of how both the Novus teams and customers engage with the brand. A 360 marketing platform with a strong focus on digital and social amplification is set to reach over 3M consumers in the UK through a series of activations including a year round Bartender Competition, tailored Master Classes and a New Year’s Eve events platform. Over 600,000 consumers are expected to be sampled.
Russian Standard is the third largest vodka brand in the UK, occupying 13% market share. In H1, Russian Standard saw +9% YTD sales growth, compared to the same period last year, against a declining vodka market.
About Roust Group
Roust Group is the largest integrated spirits producer and distributor in Central and Eastern Europe and the second-largest vodka producer by volume in the world, with over 27 mln 9l cases sold annually in more than 80 markets. Roust owns production facilities and distribution centres across Poland, Hungary, Russia and Italy. Roust's extensive portfolio includes flagship vodka brands Russian Standard, Green Mark, Parliament, Talka and Zhuravli, as well as the iconic Polish vodka Żubrówka. Roust Group includes Gancia, the legendary Italian company that created the first Italian sparkling wine. Roust Group's Founder and Chairman of the Board of Directors is Roustam Tariko.