Russian Standard Vodka, the world's #1 premium Russian vodka, has entered into a multi-year sponsorship with Cirque du Soleil as the official vodka sponsor of touring shows in USA and Canada. The partnership between these two super-premium global brands spans across multiple platforms, including on-site event activation, co-branded content creation, online media and retail integration.
"We decided to partner with Cirque du Soleil because it's a successful and forward-thinking entertainment property reaching millions of highly coveted consumers," said Leonid Yangarber, CEO of Roust Americas. "While Russian Standard Vodka has solidified a loyal following in both US and Canada, we expect Cirque du Soleil to be a great partner to introduce Russian Standard to new consumers seeking high quality experiences."
"We are delighted to be partnering with Russian Standard Vodka, a premium brand that will add another level of engagement, through creative activations, to the already unique Cirque du Soleil experience," said Richard L. Davies, Global Head Creative Alliances & Licensing.
About Roust Group
Roust Group is the largest integrated spirits producer and distributor in Central and Eastern Europe and the second-largest vodka producer by volume in the world, with over 27 mln 9l cases sold annually in more than 80 markets. Roust owns production facilities and distribution centres across Poland, Hungary, Russia and Italy. Roust's extensive portfolio includes flagship vodka brands Russian Standard, Green Mark, Parliament, Talka and Zhuravli, as well as the iconic Polish vodka Żubrówka. Roust Group includes Gancia, the legendary Italian company that created the first Italian sparkling wine. Roust Group's Founder and Chairman of the Board of Directors is Roustam Tariko.